02 July 2007

Brand Overhaul

Nuvo Creative have returned to assist Earthquip, 22 years after originally designing the Earthquip name, logo and branding. The branding and website specialists at Nuvo have repolished the presentation of Earthquip for its various markets and created an industry eclipsing website.

The new brochures, client communications and website marketing have been well received by stakeholders and clients. Earthquip is now well positioned to pursue vertical niches of the machinery markets it has developed.

New clients may receive online quotations and read relevant testimonials, questions and answers and in depth information on the models they are considering.

Also new is the client profile section of the website, which gives clients of Earthquip their own promotional page on the internet.

10 July 2007

New Website

Earthquip launches its next generation website with the help of Nuvo Creative. The casual visitor will notice several additional pages and extended features such as photo and video galleries, interactive model finder and more. Once logged in, prospectss and customers can view extra information and have tools for the development of their business.

11 July 2007

Fleet Planning Tools

Earthquip clients now have an online tool to manage their machinery fleet from the secure area of the Earthquip website. They can keep their equipment records, plan future acquisitions and create a dialogue with Earthquip regarding trade-ins, new models & accessories.

Clients may view workshop manuals in pdf form (selected models only) and order spares that they can correctly identify.

Earthquip have been industry innovators since their inception in 1985. This new tool is designed to give Earthquip clients an extra advantage in their businesses in planning for growth and better managing capital assets.

13 July 2007

New Models Popular with Farmers

Earthquip’s Rockhampton office is proving a popular destination with farmers and graziers from the central Queensland area. Good used equipment has always been the Earthquip’s strength, but the new models from McCormick and Daedong are increasingly well accepted, and of late have been walking out the door.

“We’ve sold 24 Daedong compact tractors and 8 McCormick models despite the current drought,” said Brian Naismith. “People love the low running costs and there’s ample power with these innovative models to do whatever you have in mind.” 

The Daedong range from South Korea is perfect for graziers wanting forks on front and a trencher behind. The famous McCormick tractors are more for heavy planting and agricultural field work he said.

Earthquip will accept trades of most equipment and does a full overhaul and rebuild in most cases, before remarketing the equipment for sale.